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(352) FASTTEK | (352) 327-8835
Chennai, Tamil Nadu
Software Engineer #1037402
Job Description:
  • Salesforce Marketing Cloud Developer We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer to join our dynamic team.
  • The ideal candidate will be responsible for designing, developing, and implementing innovative marketing automation solutions within the Salesforce Marketing Cloud platform.
  • You will play a crucial role in enhancing customer engagement and driving business growth by leveraging your technical expertise to create personalized and impactful marketing experiences.
 
Candidate Must-Have
  • Experience: Minimum of 3+ years of hands-on experience in Salesforce Marketing Cloud development and implementation.
  • Platform Proficiency: Proven expertise in Salesforce Marketing Cloud modules such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions.
 
Technical Skills: Strong proficiency in:
  • AMPscript: For dynamic content and personalization.
  • SQL: For data extraction, segmentation, and manipulation.
  • HTML/CSS: For building and refining content blocks, email templates, and landing pages.
  • JavaScript (including SSJS): For advanced scripting and interactive elements.
  • Integration Experience: Solid experience with API integrations (REST, SOAP) to connect Marketing Cloud with external platforms and CRM systems.
  • Data Management: Strong understanding of data modeling, data configuration, manipulation, advanced segmentation, and audience management within Marketing Cloud.
  • Marketing Best Practices: Deep understanding of marketing automation principles and email marketing best practices.
  • Problem-Solving: Excellent problem-solving, analytical, and critical-thinking skills.
  • Teamwork: Ability to work collaboratively in a fast-paced team environment.
 
Skills Required:
  • Salesforce
 
Skills Preferred:
  • Salesforce
 
Experience Required:
  • Engineer 3 Exp: Prac. In 2 coding lang. or adv. Prac. in 1 lang. 7+ years in IT; 5+ years in development
 
Experience Preferred:
Good to Have - Education:
  • Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
  • Salesforce Ecosystem Knowledge: Familiarity with other Salesforce Clouds (e.g., Sales Cloud, Service Cloud) and how they integrate with Marketing Cloud.
  • Additional Scripting/Programming: Experience with other programming languages like Python or Apex.
  • Analytics Tools: Experience with data analysis and reporting tools beyond Marketing Cloud's native capabilities.
  • Database Knowledge: Knowledge of database management concepts.
  • Strategic Thinking: A background in strategically planning and executing marketing journeys and understanding business processes.
  • Communication & Project Management: Strong communication and project management skills to liaise with various stakeholders and manage project timelines.
  • Certification Details Candidates are encouraged to hold or pursue the following Salesforce Marketing Cloud certifications, as they demonstrate validated expertise: - Salesforce Certified Marketing Cloud Developer:
  • This certification validates a developer's ability to build personalized, dynamic messages and landing pages, and to implement Marketing Cloud's scripting languages, APIs, and automation tools.
  • Salesforce Certified Marketing Cloud Email Specialist: Often a recommended prerequisite or foundational certification, it emphasizes email marketing best practices and the application of these techniques in Email Studio.
  • Salesforce Certified Marketing Cloud Administrator: This certification is geared towards administrators capable of configuring Marketing Cloud products and maintaining solutions.
  • Salesforce Certified Marketing Cloud Consultant: This certification is for those who can set up and execute Marketing Cloud solutions that meet business requirements and drive customer success.
 
Education Required:
  • Bachelor's Degree
 
Education Preferred:
  • Bachelor's Degree
 
Additional Information :
  • Campaign Development & Automation: Developing and implementing integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio.
  • This involves configuring triggers, designing email content, and personalizing experiences.
  • Data Management & Analytics: Ensuring data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows.
  • You will also be responsible for writing SQL queries to populate data extensions and supporting data analysis and reporting to identify areas for campaign improvement.
  • API Integrations & Customizations: Building custom integrations between Salesforce Marketing Cloud and various external systems, including Salesforce CRM, databases, and other marketing tools, using REST and SOAP APIs.
  • This streamlines data exchange and automates workflows.
  • Email & Landing Page Development: Designing, developing, and deploying responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript to ensure visual appeal and accurate rendering across devices.
  • Troubleshooting & Optimization: Monitoring and analyzing campaign performance metrics, providing insights, IPWarming, SAP and offering recommendations for optimization.
  • This includes troubleshooting technical errors, performing A/B testing, and implementing best practices to improve marketing automation performance.
  • Salesforce Admin related hands on experience
  • Platform Expertise: Staying up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing.